Land High-Value Enterprise Deals In 90 Days Without Hiring A Full Time Sales Director!
For B2B tech founders selling into enterprise: We install the system, run the rhythm and deliver results without adding headcount or wasting months figuring it out
You Don't Have A Sales Problem! You Have An Execution Problem
You’ve got a great product.
You’re getting interest.
But revenue? It’s inconsistent, slow, and reliant on you.
You’ve already tried:
Hiring reps who couldn't sell into enterprise
Burning cash on campaigns that didn't convert
building a funnel...but not a system
It’s not your offer. It’s not your industry.
It’s the lack of structure, rhythm, and leadership driving your sales motion.
That’s where we come in.
Who Do We Help?
We work with ambitious founders, CROs, and RevOps leaders in Cyber, SaaS, and RegTech companies who:
Sell complex, high-trust software into Finance, Insurance, or Government
Struggle with long sales cycles, bloated CRMs, or underperforming reps
Have a strong product, but lack a repeatable sales engine
Want real pipeline momentum, strategic oversight, and a system that works
Are ready to scale, but not ready to hire a $300K Sales Manager or build a team from scratch
Sound like you? You're in the right place.
This isn’t another rep to manage.
It’s not a campaign.
Sales problems aren’t people problems. They’re system problems.
Most companies burn time and money chasing performance without structure.
We give you the system that drives results, with the team to run it, and the leadership to own it.
Here's How We Help You...
The Four Components Of Your Sales Engine
Identify The Growth Opportunity
We define your ideal client, pinpoint your fastest path to revenue, and craft a strategy that speaks directly to enterprise buyers.
Install The Sales Operating System
We set up your CRM, map your pipeline stages, build dashboards, and embed SOPs, giving you total visibility and control.
Deploy Your Support
Team
Your Sales Co-Pilot takes over the daily rhythm: outreach, follow-up, CRM hygiene, and lead progression, all done for you, under your brand.
Lead & Manage
Execution
We step in as your Fractional Sales Director, leading strategy, coaching reps, managing metrics, and driving real accountability every single week.
Why Founders Trust Jeff McNaughton
With over 30 years experience in enterprise sales leadership in Cyber Security, SaaS and RegTech, Jeff knows what it takes to win high value deals in complex markets.
He's not here to coach on the side-lines.
He's in the trenches with you, installing the system, running the rhythm and holding the line on performance.
And he brings the same discipline to his personal life, still competing in triathlons, driven by the same focus and follow through he brings to every client engagement.
When You Work With Jeff, You Get
Real Leadership
Strategic oversight from someone who's sold into finance, insurance and government for decades.
Daily Execution
No fluff, Jeff pairs with a trained Sales Co-Pilot to run your outreach, manage your pipeline and track every moving part
Accountability That Drives Results
Weekly reviews, clear metrics and a steady hand on the wheel so nothing slips.
The System Pays For Itself, Fast
You don't need to cross your fingers and hope this works.
You're not hiring a full-time team.
You're not buying more theory
You're investing in velocity, control and time back on your calendar.
The outcome?
Deals close faster, Sales stops stalling. You finally scale with infrastructure.
This Won't Work For You If...
You're still validating your offer or ideal customer
You want to fully outsource and disappear
You're unwilling to commit to rhythm, structure and performance
If you're not ready to lead, this won't work.
But if you are?
We build and run the engine that gets you there.
What Others Are Saying About Your Sales Steps
“Strategic, authentic, and focused on results — Jeff’s the kind of sales leader you want in your corner.”
—Simon Millett, IT Executive
“He understands complex tech and translates it into commercial traction. If you’re selling into enterprise, Jeff’s who you want leading the charge.”
—Tracy Miguel, CMO
“Everything Jeff does is grounded in rhythm, structure, and outcomes. He brings real leadership to sales.”
— Marilyn Todd, Channel Sales Specialist
Frequently Asked Questions
What exactly is Your Sales Steps?
Your Sales Steps is a complete execution system that installs a working sales department inside your business. You get strategy, systems, leadership, a trained Sales Co-Pilot, and full support to build consistent pipeline and growth.
Who do you typically work with?
We work with MSP's and service-based businesses between $1M-$20M in revenue that want to scale cybersecurity or managed service sales without the chaos
How soon can we expect results?
Most clients see improved follow-up, stronger activity and early wins within the first 60-90 days.
How much does this cost?
Less than a full time hire, and you get experienced leadership, systems and team execution bundled together
Results Are Just Four Steps Away
Step 1: Book Your Sales Engine Call
We'll assess your pipeline, identify gaps and map out a plan to land 1-2 high value clients in the next 90 days.
This is where clarity begins.
Step 2: Install The Engine
We build the foundation
CRM Set Up
Messaging and SOPs
Sales Co-Pilot running daily outbound
No more duct tape. Just structure that works
Step 3: Run The Rhythm
We take over daily execution while you stay focused on leading
Outreach, follow up, CRM Hygiene
Weekly Reviews and deal progression
Consistent motion, Zero firefighting
Step 4: Scale With Control
You reclaim your time, and sales becomes an asset, not a bottleneck
Pipeline grows
Confidence builds
Growth finally feels manageable
This is what predictable revenue looks like.
