For Founders Who Are Serious About Sales, Jeff Brings The Structure That Scales
Jeff McNaughton isn’t a sales coach. He’s not an agency.
He’s a 30+ year enterprise sales leader who’s built and led sales motions across Cybersecurity, SaaS, and RegTech, consistently winning in high-trust, complex markets like Finance, Insurance, and Government in 35 countries around the world.
He understands the pressure of growth targets.
He knows what it takes to build trust with technical buyers.
And most importantly, he knows how to turn chaos into systems that scale.
"I Don't Just Give You The Playbook, I Run The Rhythm With You"`
Most growing tech companies don’t fail because they have a bad product.
They fail because they never install the right sales system to support it.
After decades leading regional and global sales teams, Jeff saw the same pattern repeated over and over:
Founders stuck closing deals themselves
Reps with potential, but no process
Forecasts that were based on hope, not pipeline
CRMs full of noise, not movement
That’s why Jeff built a different model.
Not consulting. Not coaching.
Execution, delivered inside your business.
The Sales Engine Framework
Jeff now works directly with founders and revenue leaders to install a complete sales execution system, built to win in complex, high-value B2B environments.
His Sales Engine model gives you:
A strategy you don’t have to figure out alone
A CRM and pipeline process that runs without friction
A trained Sales Co-Pilot to handle daily outreach and follow-up
Weekly rhythm and accountability, led by someone who’s been there
And most importantly, sales that no longer depends on you.
What It's Like To Work With Jeff
Working with Jeff means having a partner who doesn’t sugar-coat problems, and doesn’t walk away from solving them.
You’ll get:
Strategic clarity, grounded in real-world sales leadership
Execution discipline, installed inside your current team or workflows
Total accountability, so sales gets handled, without falling back on you
He’ll challenge assumptions.
He’ll simplify the complex.
He’ll bring rhythm, visibility, and focus, even in messy sales environments.
Why Founders Call Jeff In
You’re tired of hiring reps who don’t deliver
You don’t have time to build systems from scratch
You want someone who can own it, and drive it, from Day One
You’ve got a real product… but still don’t have a real pipeline
If that sounds familiar, Jeff has likely helped someone just like you.
Professional, Personal, Proven
Jeff’s not a theory guy. He’s not a hype guy.
He’s a roll-up-your-sleeves operator who’s spent decades selling real solutions into regulated, high-stakes industries, and helping others do the same.
Today, he brings that same enterprise discipline to growing B2B companies that are ready to stop guessing, and start scaling.
What Others Are Saying About Your Sales Steps
“Strategic, authentic, and focused on results — Jeff’s the kind of sales leader you want in your corner.”
—Simon Millett, IT Executive
“He understands complex tech and translates it into commercial traction. If you’re selling into enterprise, Jeff’s who you want leading the charge.”
—Tracy Miguel, CMO
“Everything Jeff does is grounded in rhythm, structure, and outcomes. He brings real leadership to sales.”
— Marilyn Todd, Channel Sales Specialist
